ARE YOU LETTING POOR BOOTH ETIQUETTE DAMAGE YOUR BRAND?
We’ve just come from one of Tanzania’s biggest and most vibrant trade fairs (Karibu Kili Fair 2025). As the husband of an exhibitor, I had a front-row seat to the enormous effort it takes to prepare for such an event—planning, packing, transporting, setting up and presenting your brand in the best possible light. When the…
