BY THE ARUSHA NEWS REPORTER
The Serengeti National Park, arguably the world’s leading game sanctuary, is primed to host the prestigious “Oscars of Tourism” award ceremony, furher streghthening Tanzania’s reputation as a safari destination.
The decision to hold the World Travel Awards Grand Final gala event in the Serengeti on December 12, 2026, was announced by the event’s founder and president, Mr Graham Cooke, in London on November 5, 2026.
More than 500 guests from different countries are expected to attend the ceremony, according to the Natural Resources and Tourism Minister, Dr Ashatu Kijaji. She said Tanzania was ready to receive delegates and showcase its tourism attractions.
Mr Cooke attributed the choice to Tanzania’s wildlife abundance, beautiful natural scenery and hospitality, highlighting the Serengeti and Mount Kilimanjaro’s international reputations. Ms Kijaji said hosting the ceremony would increase Tanzania’s visibility and strengthen its position in the international tourism market.
The awards recognise achievement across travel, tourism and hospitality. The December gathering follows a series of regional ceremonies held during the year, including the Africa gala in Zanzibar last August.
